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Montague re-welcomes debut stonefruit brands to the 2018 summer fruit market

VICTORIA, 17 January 2018Montague, Australia’s leading family-owned fresh produce company, has launched the 2017-18 summer fruit season once again with their reputable stone fruit brands ‘CROC EGGS’ and ‘the MONTAGUE tree’.

Following more than a decade of research, CROC EGGS and the MONTAGUE tree brands have been produced based on findings that highlighted consumers preferred stone fruits with natural sweetness, a firm bite and, intense colour and full, rich flavours.

CROC EGGS plums are renowned for their juicy flesh and high natural sugars while the MONTAGUE tree range features juicy white fleshed peaches and nectarines, succulent yellow fleshed peaches and nectarines, plump apricots and luscious plums.

Grown by Australian farmers in Queensland (Stanthorpe), Victoria (Swanhill, Cobram and Shepparton) and Western Australia (Donnybrook, Perth Hills), the stone fruits will be handpicked at the optimum time to make sure they are firm, juicy and sweetened from their natural sugars this summer.

Over the past 10 years, Montague has introduced over 50 new cultivars of nectarines, peaches, plums and apricots into Australia. Sourced from breeding programs in California and Spain, Montague has carefully selected each stone fruit variety for its superior flavour, expressible juice and large size.

#ENDS#

Stonefruit Stockist Information

Brand: CROC EGGS

Fruit: Plums

Available from: December – March

Stockists: Woolworths

Grown: By Australian farmers in Queensland (Stanthorpe), Victoria (Swanhill, Cobram and Shepparton) and Western Australia (Donnybrook, Perth Hills)

Brand: the MONTAGUE tree

Fruit: Plums, Nectarines (yellow and white flesh), Peaches and Apricots

Available from: December – March

Stockists: Available at Coles, Costco, Aldi and all good Independent Retailers

Grown: By Australian farmers in Queensland (Stanthorpe), Victoria (Swanhill, Cobram and Shepparton) and Western Australia (Donnybrook, Perth Hills)

Montague Backgrounder

Montague is a family-owned business whose history stretches back three generations. Founded by William (Bill) Montague (OAM) in 1948, Montague is now run by Bill’s son Ray and grandchildren Hamish, Scott, Tim, Crystal and Andrew, and is today focused on serving the Australian food industry. Montague activities include fruit production and packing, food sales and marketing and the provision of storage and logistics services. The Montague team and their growing partners are dedicated to developing the industry’s offering and educating consumers about the world of fresh produce.

To keep up to date with new innovations from Montague or interact with the team online, use the below suggested posts or visit each platform:

Facebook: @MontagueOfficial

“Enjoy the taste of summer this stone fruit season with CROC EGGS Plums, brought to you by the family and team at @MontagueOfficial”.

Twitter: @MontagueAus

“The  2018 CROC EGGS plums season is here! Brought to you by @MontagueAus, find the fresh juicy, sweet harvest in a local store near you!”

Instagram: @MontagueOfficial

“Can you hear that crunch? That’s the sound of a fresh new season of @MontagueOfficial Australian grown summer fruit, the MONTAGUE tree!”

Website: www.montague.com.au

 

For media information, recipes or high-resolution images, please contact:

Alexis Lalios

Phone: +61 3 9429 5251

Mobile: 0499 199 344

Email: alexis@hchq.com.au

Website: www.hchq.com.au

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