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‘Once bitten, forever Smitten’ Montague’s newest apple brand scheduled for second harvest this Valentine’s Day

Melbourne, 5 February 2018 – Montague, Australia’s leading family-owned fresh produce company, are celebrating Valentine’s Day with the harvest of their first apple offering of the season, the seductively sweet Smitten®.

Bound to be the apple of consumers’ eye, Smitten® is a sensational blend of Gala, Braeburn, Falstaff and Fiesta providing a full-flavoured addition to the Australian market. Here for a good time, not a long time; the lusciously juicy apple will grace selected Coles shelves in Victoria, New South Wales and Queensland for a limited season, from mid-February 2018.

  • What: Montague is harvesting, Smitten®, this Valentine’s Day, which will be available for a limited time only.
  • When: Gracing Coles supermarket shelves in Queensland from 6th February, and New South Wales & Melbourne from 19th February.
  • Where: Selected Coles stores across Victoria, New South Wales, and Queensland.

As industry innovators, Montague continues to invest in the research and development of new apple brands. In its second season, Smitten® represents the company’s latest success, and is already a firm favourite amongst consumers looking for a refreshing summer apple treat.

“Coles is excited to once again work alongside long-time suppliers Montague, to offer this unique apple variety to our customers,” said Coles Fruit Business Category Manager and local man Daniel Williams. “We hope they’ll be as smitten with the sweet crunch of this special apple as we are.”

-ENDS-

 

Media Inquiries:

Alexis Lalios                                                        Alexandra Gormly

Hatching Communications                              Hatching Communications
Phone: +61 3 9429 5251                                     Phone: +61 3 9429 5251

Mobile: 0499 199 344                                          Mobile: 0457 992 006
Email: alexis@hchq.com.au                             Email: alexandra@hchq.com.au

 

To keep up to date with new innovations from Montague or interact with the team online, use the below suggested posts or visit each platform:

Facebook: @MontagueOfficial

Montague, are celebrating Valentine’s Day with the harvest of their seductively sweet apple brand Smitten®. Find this lusciously juicy apple at your local Coles supermarket for a limited time”.

Instagram: @Montagueofficial

Montague, are celebrating Valentine’s Day with the harvest of their seductively sweet apple brand Smitten®. Available for a limited time only at selected Coles stores”.

Website: www.montague.com.au

Background Information:

Montague is a family-owned business whose history stretches back three generations. Founded by William (Bill) Montague (OAM) in 1948, Montague is today focused on serving the Australian food industry. Montague activities include fruit production and packing, food sales and marketing and the provision of storage and logistics services.

Smitten® will be one of the first new season apples available and will mark the beginning of the category each season. Ripening in early February makes Smitten® the first apple variety harvested each year. Originating from the Plant and Food breeding program in New Zealand, Smitten® has been exclusively licensed to Montague in Australia since 2012. With great bite, excellent storage and handling properties Smitten® is destined to be an instant favourite amongst consumers looking for a refreshing summer apple treat.

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